When it comes to social media, nonprofits and small businesses share the same concern. They know it is a powerful marketing tool, and they know a lot of potential donors/customers are using it; however they are not sure how much…
When it comes to social media, nonprofits and small businesses share the same concern. They know it is a powerful marketing tool, and they know a lot of potential donors/customers are using it; however they are not sure how much…
Well, some big-business moves are again happening in the social media world. The big-mega “news” giant CNN is looking to buy the big-mega social media news giant Mashable. Also, Twitter has acquired the blogging platform Posterous. It’s relatively unclear what…
From a marketing standpoint, what separates the internet from other media outlets is the ability for users to control the message they receive from companies. Search engines allow users to seek out the message they need, email allows users to…